Apr 23, 2024  
2022-2023 Undergraduate Academic Calendar 
    
2022-2023 Undergraduate Academic Calendar [ARCHIVED CALENDAR]

Marketing


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General information


The Bachelor of Commerce (Honours) degree prepares graduates with strong employability skills and the foundations for excellence in managing business corporations.

Organizations are examined from a number of perspectives, including how they are managed and the changing environments in which they operate. National and international contexts of business are explored, along with relevant issues facing managers in business, labour and the public sector.

Students receive extensive practice in applying theory to the processes of decision-making and problem solving through technology-based exercises and simulations, case study analyses, problem-based learning activities and field-based projects.

In years 1 and 2 of the program, students build strong qualitative and analytical foundation and become familiar with economics theories and concepts. They are also introduced to each of the functional areas of business—accounting, finance, marketing and organizational behaviour—and examine the ever-increasing role of technology in organizations.

In the second half of the program (years 3 and 4), students may pursue majors and minors in one of the areas offered by the faculty. This is also the time to select elective courses that students find interesting and that are in line with their career and professional aspirations.

Students will participate in one (or more) of FBIT’s experiential learning opportunities: Capstone Study Project, Internship, Co-op , and/or Venture Creation. These exciting courses provide opportunities to consolidate learning from earlier years of the program while working for an organization or working in teams on a real-world project with a partner organization.

Admission requirements


Admission to the Bachelor of Commerce program is competitive. The specific average or standing required for admission varies from year to year. Students are selected by taking into consideration a wide range of criteria including school marks, distribution of subjects taken, and performance in subjects relevant to the academic program. Possession of the minimum requirements does not guarantee acceptance. Preference will be given to applicants with the best qualifications.

Current Ontario secondary school students must complete the Ontario Secondary School Diploma (OSSD) with six 4U or 4M credits including English (ENG4U) with a recommended minimum average of 60 per cent and one of Advanced Functions (MHF4U) or Calculus and Vectors (MCV4U) or Mathematics of Data Management (MDM4U) with a recommended minimum average of 60 per cent. All other applicants should refer to admissions  for the requirements for their specific category of admission.

Internship program


This program offers students who have successfully completed two years of study, achieved a minimum 2.3 GPA (C+ average on a 4.3 scale) and who are in good academic standing, an opportunity to obtain on-the-job experience with businesses locally and globally. Faculty members may provide links to various internship placement opportunities or a student may secure an employer who meets the criteria as prescribed by the Faculty of Business and Information Technology.

The internship program gives students an opportunity to apply classroom concepts in a real-world environment and gain valuable and relevant work experience to promote networking and life-long career success. Participating employers are given the opportunity to bring the motivated learners, thinkers, and doers of tomorrow into their workplaces, as well as provide valuable mentoring to students.

The internship program placement equates to a minimum of 560 hours of progressive business and management experience. The intern’s wages (stipulated in a contract) are paid by the sponsoring business over the internship. Successful internship completion and both a verbal and written final report will result in the intern receiving a letter grade and three credits toward their undergraduate degree requirements. Students who have successfully completed the Internship program are not required to take the Capstone Study Project.

Admission to the internship program is competitive. While students are participating in an internship program, they may enrol in one course (3 credits) per semester. This course must not interfere with the internship schedule outlined by the employer.

Academic requirements to major/minor in the Bachelor of Commerce program


To remain in their major or minor, students must hold a minimum 2.0 cumulative GPA (or 2.3 for the Accounting major or minor). Students falling below a 2.0 (or 2.3 in the case of Accounting), will be enrolled in general Commerce.

Marketing major


The Marketing program provides students with rigorous training in the topics of consumer behaviour, marketing research, advertising, promotions and strategy formulation in a dynamic marketing environment. The curriculum is designed to prepare students with the latest skills and perspectives essential for careers in marketing, advertising, sales management, product/brand management, retailing, e-marketing and marketing research. The use of technology both within and outside our Marketing Lab, including simulations, Internet exercises, projects and marketing software, is emphasized as a strong component of the different courses in marketing.

Program details and degree requirements


To be eligible for the honours Bachelor of Commerce degree, students must successfully complete 120 credit hours, including all courses outlined in the following program map.

Although reasonable efforts will be made to adhere to the following program map, course requirements and term offerings may change. For the most up-to-date list of course offerings, please visit the faculty website at businessandit.ontariotechu.ca.

Marketing major requirements [42 credit hours]


In addition to the required courses for all Bachelor of Commerce students, students enrolled in the Marketing major are required to complete four (4) core marketing courses, a minimum of five (5) marketing elective courses, and an additional five (5) open electives.

Elective course definitions


*General elective

A general elective is considered a course outside of business (i.e., without the BUSI prefix).

†Business (BUSI) elective

A business (BUSI) elective is a business course outside of one’s major.

‡Open elective

An open elective can be either a general or a business elective.

A maximum of two (6 credit hours) of any open or BUSI electives can consist of courses within one’s major.

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